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618
SHANGHAI
STREET:
IDENTITY DESIGN
CLIENT 618 SHANGHAI STREET
TEAM Christopher Lee, Bill Chan, Chan Fly,
Esther Mok, Morris Lai
SHS 618’s visual identity is an amalgamation of the destinations cultural history and originality to craft a memorable space for locals and tourists alike.
The logo features stylised columns to represent the "Tonglau" building style. The team intentionally intertwined Chinese and English in the name to pay respect to the buildings heritage, where shop signs would have this type of design.
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