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618
SHANGHAI
STREET:
AR EXPERIENCE
CLIENT 618 SHANGHAI STREET
TEAM Christopher Lee, Chan Fly, Hung Chung,
Kelvin Ho, Morris Lai
Illustration Meiyan Li
Programming Cherrypicks
618 Experience is an online interactive AR application. A series of old buildings in Hong Kong were part of a revitalisation project. This AR unveils the history behind these beloved buildings.

This project was awarded the Red Dot in 2020.
Visitors playfully uncover stories of the buildings architectural features. The AR presents stories from tenants over the past century.
The innovative, immersive, interactive experience showcases the livelihood of old Hong Kong.

Visitors are invited to search for marks scattered throughout the building. Stories, images, and fun facts about its neighbourhood are shown when you scan them. Powered by AR technology, visitor’s digital devices can reveal more than ever before.
Much has changed throughout history and lots lack the attention it deserves. Many famous storefronts, unique column structures in Shanghai Street and Bird Street, and a landmark that was demolished 30 years ago, were revived through artistic rendition on users' mobile devices using AR. Coupled with social media functionalities, users are encouraged to share their discoveries with friends thus inspiring future visits.
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