Little Gift Collection: Branding Design
The name “Little Gift” in Chinese stands for both a little gift and appreciation. The target audience for this jewellery series is young girls, for daily mix & match, for all kinds of occasions. A theme of poker is used, suggesting the hidden messages of the four card suits relating to the four seasons.
|Client||Chow Tai Fook|
|Team||Christopher Lee (Creative Direction) / Bill Chan, Chan Fly, Esther Mok (Design) / Zoie Lam @zlism (Illustration) / Yu Ng (Animation) / Green Paper Power (Production) / Alice Lee (Project management)|
|Awards||Golden Pin Design Award 2016|
Products are categorized into four seasons in order to match the four suits in poker with four different styles and characteristics.
We created a packaging together with a random poker card as a collectable souvenir, to arouse female customers’ interest, to encourage girls to buy the jewelleries as gifts for their besties or as a reward for herself.