Kalos is an exclusive jewellery series introduced by Chow Tai Fook Hong Kong in 2021. The jewellery design is inspired by kaleidoscope, which is referred as a fascinating childhood memory. With this concept, the packaging design combines the functionality of long-lasting storage and the interesting experience of kaleidoscope toy.
|Chow Tai Fook
|Esther Mok (Creative Direction) / Kelvin Ho (Design) / Green Paper Power (Production)
The color tone of package uses a smooth fluiding gradient to present a fancy vibe. Due to the target customers, the package will not look too childish with this graphic treatment. Also, the logo uses kaleidoscope as the concept to tell the story of the series.
Apart from storing the jewellery, the package can be treated as a real kaleidoscope to play with. Viewing from the top, customers can see a fancy pattern inside. They are formed by the mirror on inner wall and the beads at the bottom part. Customers can rotate the bottom part to experience the kaleidoscope.