To introduce a jewellery series jointly designed by the China Royal Palace and Chow Tai Fook, we have constructed an exhibition space within a retail environment.
|Client||Chow Tai Fook China|
|Team||Christopher Lee (Creative Direction) / Chan Fly, Hung Chung (Design) / Meiyan Li (Illustration) / Isaac Cheung, Yu Ng (Animation) / Chun Ip, Jonathan Ho, Wilson Hung (Programming) / Vincent Lee (Project Management)|
|Awards||Red Dot Award: Brands & Communication Design 2020|
In this amazing collection there are three expertly crafted royal fans with embroidered imageries representing royalty, longevity and prosperity. To properly curate this rich cultural reference we have designed an interactive showcase that allows people to activate by scanning a QR code next to each fan.
Upon scanning the entire showcase transforms into a stage for motion graphics that put the embroidery to larger-than-life motiongraphics. At the same time the phone plays an audio guide (just like a museum piece), as well as a well crafted visual background story of the specific product. Currently this interactive showcase is available in Shanghai and Changsha in China.