CLIENT Chow Tai Fook
TEAM Christopher Lee, Chan Fly, Hung Chung
Illustration Meiyan Li
Animation Isaac Cheung, Yu Ng
Programming Chun Ip, Jonathan Ho, Wilson Hung
We created an exhibition space within a retail environment to celebrate the launch of China Royal Palace and Chow Tai Fook's collaborative jewellery collection.
In this amazing collection there are three expertly crafted royal fans with embroidered detailing representing royalty, longevity and prosperity.

We designed an interactive showcase to highlight the rich cultural references. It encourages consumers to learn more by scanning a QR code located next to each fan.

This retail design was awarded a Red Dot in the Red Dot Awards: Brands & Communication Design 2020.
Upon scanning the showcase transforms the embroidery into larger-than-life motion graphics.

In harmony, the device features an audio guide, similar to in museums, and a mesmerising product history, displayed visually to delight and intrigue consumers.

This interactive showcase is currently available in Shanghai and Changsha, China.