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ARTRIUM:
BRANDING
SYSTEM
CLIENT Chow Tai Fook
TEAM Christopher Lee, Bill Chan, Chan Fly,
Louise Tupas, Meiyan Li
Architecturally, atriums are open-aired spaces where sunlight and fresh air flow naturally. When naming the prestige Chow Tai Fook Retail brand, we used this concept to signify their mission.

They aim to capture abundance and allow art to flow freely into the lives of all, alongside creating a platform for everyone to appreciate and discuss the art of jewellery.
This concept served as the direction for every piece of work we produced; highly polished, yet attainable for everyone.

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