Sharing the artisanship of fine jewellery to Asia.
As the industry leader in Asia, CTF aspires to foster insightful conversations with their local shoppers – not only by conventional salesmanship, but with a more sophisticated, educational approach. Together with our client’s taskforce, we created a new mode of retail focusing on sharing: including both the stories behind the jewellery and its craftsmanship, and the shoppers’ ideas.
|Client||Chow Tai Fook China|
|Team||Christopher Lee (Creative Direction) / Bill Chan, Chan Fly, Louise Tupas, Meiyan Li (Design) / Vincent Lee (Project Management)|
Atriums are where sunlight and fresh air run free within an architecture, in the process of naming the top tier Chow Tai Fook Retail brand, we borrowed this idea to signify its mission to let art flow freely into everyone’s life, to make space for everyone to enjoy, and to discuss the art of jewellery. This concept served as the direction for every piece of work we have produced: highly polished, yet approachable for anyone.