The “3-Step Admission Manual” for Hong Kong Shue Yan University is designed to demystify the often confusing journey of university admission. Instead of overwhelming students with scattered information, it offers a clear, structured, and emotionally resonant path — from self-discovery to course selection. The format mimics an instruction manual, but with a twist: it informs, engages, and accompanies. Through vibrant visuals and layered content, it transforms decision-making into a guided experience that feels both personal and empowering.
| Client | Hong Kong Shue Yan University |
| Team | Esther Mok (Creative Direction) Vanessa Lee, Katy Tsang (Design) Vincent Lee, Polly Mak (Project Management) |
| Awards | Golden Pin Design Awards |
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Step-by-step journey with clarity
From the playful “Six Virtuous Traits” personality game, to a visual university overview, and finally, a vibrant course guide — each booklet builds on the last to reduce confusion and increase confidence. -
Manual-inspired visual design
A modern layout of bold colors, infographics, and illustrations makes dense information accessible and appealing to secondary school students, packaged in a high-quality, tactile format
- Emotional engagement meets function
More than just an information pack, the manual acts as a decision-making companion — helping students align personal interests with academic possibilities in a logical, visual progression. -
Sustainability through integration
An online version accessible via the university website and at kiosk booths extends the manual’s life and reach — reducing print waste while supporting long-term educational clarity and student satisfaction.
The third booklet transforms what could be a dense course catalogue into a visually vibrant, personality-driven experience. Featuring 18 programmes, each spread is treated as a unique visual story — designed in a magazine-style collage aesthetic that feels hip, layered and editorial. This approach injects individuality and energy into each subject, making the content more appealing and accessible for secondary school students.
To support intuitive navigation, the edge of each page is marked with colour-coded tabs, visually linking each programme back to one of the Six Types Personalities (六大仁格) — Shue Yan University’s own interest-based personality framework. This subtle integration reinforces the idea that choosing a course isn’t just about subjects, but about finding your fit.
