As Hong Kong’s first private university, Hong Kong Shue Yan University stands out from other local tertiary education institutions with its holistic and humanistic approach, and a down-to-earth and affable image; to align with the institution’s image, the promotion of HKSYU articulation enrollment was titled “Completion Plan”.
Live site: senior-year-admissions.hksyu.edu
|Client||Hong Kong Shue Yan University|
|Team||Cinda Ki (Creative Direction) / Byron Au, Vanessa Lee (Design) / Vincent Lee (Project Management)|
The Enrollment website is divided into 3 sections. Firstly, students can take part in a mini-game, to understand easily whether their academic qualifications correspond to the enrollment requirements. Then they are introduced to potential programmes of interest after receiving game results, where visually attractive and refreshing illustrations were designed for each corresponding programme.
An interactive FAQ follows, which takes the form of dialogues in a mobile messaging app, where the students can inquire through pre-set questions and answers in a cordial and lively manner, which gives the feeling of chatting with a friend when viewed on a mobile browser.