“co.at” is the first handmade chocolate brand established by the Service Unit of Christian Family Service Centre. The brand not only focuses on commercial profit but also carries an important social mission – providing employment training platforms for people with disabilities to help them become self-reliant. Students are involved in the entire process of chocolate making, from handling cocoa beans to crafting high-quality handmade chocolates.
The brand is elevated through a commercial approach to community branding, showcasing the unique potential of disabled learners. This strategy creates impactful narratives that resonate with a wider audience, ultimately enhancing brand value.
| Client | Christian Family Service Centre |
| Team | Esther Mok (Creative Direction) Kim Kwok, Katy Tsang, Dorothy Wong (Design) Polly Mak (Project Management) |
| Awards | Muse Design Awards 2024, Hong Kong Print Awards 2024 |
To change society’s stereotype perception of people with disabilities and social welfare products, the packaging design is emphasized in a modern and fashionable style. With the concept of “unpack the co.at of possibilities,” it encourages people to discover and appreciate the abilities of the students. The hollowed-out design features an arrangement of “o” symbols, symbolizing cocoa beans and infinite possibilities. The inner packaging patterns vary based on different flavors, offering surprises to consumers
Upon removing the instructional card, an illustration is printed on, featuring the interaction between chocolates and characters, as an additional fun element to the product. The outer box maintains a consistent design, showcasing brand recognition. This design conveys the concept of “infinite possibilities,” empowering students to find their own value and become self-reliant. At the same time, “co.at” aims to let the public understand the meaning behind chocolate and experience the warmth of the students’ craftsmanship, enriching the chocolate tasting experience.
