BMW: Promotional Videos for BMW Concessionaires App Campaign
Animating sophistication in just 15 seconds
To promote the BMW Concessionaires App on social media, we created a series of sleek 15-second animations that highlight its key features and interface—capturing the speed, precision, and premium feel that define the BMW brand.
| Client | BMW Hong Kong |
| Team | Fries Fan, Isaac Cheung (Design & Animation) Linus Hui (Project Management) Redline Production Limited (Production) |
Seamless Brand Expression
Without showing the vehicles themselves, the videos evoke BMW’s identity through:
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Refined motion design and spatial composition, mirroring the intuitive flow of the app and the elegance of the brand
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Typography, colours, and pacing that subtly yet powerfully signal BMW’s luxury DNA
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Social-first format, optimised for short attention spans and mobile viewing, while reinforcing a consistent presence across touchpoints
