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THE GRAND:
MEMBERSHIP
REVAMP
MEMBERSHIP
REVAMP
CLIENT | the Circle & UPPER CIRCLE |
TEAM | Christopher Lee, Esther Mok |
The Circle is a membership initiative for The Grand Cinema (2008~2019) in Hong Kong.



The membership targets patrons who don't just love movies, but exclusively delight in the Grand Cinema experience.



The name “circle” refers to a group of people who share a common interest. Being in the inner circle implies a sense of intimacy, privacy and prestige. And, takes reference from term “grand circle” used in a theatre setting.
