OTHER PROJECTS
THE GRAND:
MEMBERSHIP
REVAMP
CLIENT the Circle & UPPER CIRCLE
TEAM Christopher Lee, Esther Mok
The Circle is a membership initiative for The Grand Cinema (2008~2019) in Hong Kong.
The membership targets patrons who don't just love movies, but exclusively delight in the Grand Cinema experience.
The name “circle” refers to a group of people who share a common interest. Being in the inner circle implies a sense of intimacy, privacy and prestige. And, takes reference from term “grand circle” used in a theatre setting.
OTHER PROJECTS