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小心意
JEWELLERY
SERIES
CLIENT Chow Tai Fook
TEAM Christopher Lee, Bill Chan, Chan Fly, Esther Mok
In Chinese, the name “Little Gift” suggests both a small gift and appreciation. This collection's demographic is working-class women who like to wear simple mix & match pieces of jewellery.

The brand uses a poker theme, highlighting seasonal hidden messaging.
Products are categorised into four seasons, matching the poker suits, their styles and characteristics.
We crafted a collectable souvenir to attract female customers to buy the products as gifts for their best friends or as a treat to themselves.
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